Tag:luxury products

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Dior’s Foray Into Blockchain: Fashion and Digital Proof of Authenticity
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Up in Arms: Giorgio Armani Wins Trade Mark Battle Over Arman’s Fine Jewellery

Dior’s Foray Into Blockchain: Fashion and Digital Proof of Authenticity

Dior’s B33 Sneaker

In July 2023, Dior announced its first foray into blockchain when it released B33 sneakers for men, a further example of how brands are evolving how they interact, influence, and collaborate with consumers.

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Up in Arms: Giorgio Armani Wins Trade Mark Battle Over Arman’s Fine Jewellery

Luxury fashion brand Giorgio Armani has successfully prevented jewellery designer “Arman’s Fine Jewellery” from registering four trade marks containing “Arman” for jewellery goods and services.1

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